Shed Builder Expo 2022 Educational Sessions

(Photo courtesy of Dean Bennett)

Shed Builder Expo 2022 is getting close, and each day of the show, Sept. 28 and 29, will start with educational sessions.

We’ve increased the number of sessions available to 12 this year, and they will take place between 8 and 10 a.m. each day, before the show floor opens.

Following planned session schedule, with descriptions and presenters listed. 

You can still register to attend by visiting, emailing [email protected], or calling 616-575-9998.


8 a.m.

Legal Information and Update from the NBSRA

Ed Winn, Attorney

The NBSRA is sharing the experience and wisdom from “the best legal guy” in the shed RTO world. Ed Winn has been general counsel for the national trade association for the RTO industry since 1980 and is the legal expert for Rent-to-Own. He has served and engaged the shed RTO world well for many years as a speaker in the NBSRA. 

Market Numbers—How is Lumber Priced?

Erica Goodnight, Union Grove Lumber

During this session, it is our goal to educate consumers on the way Random Lengths numbers are generated. What are the factors that contribute to the fluctuations in market numbers—explaining these factors and who inputs this data that is reflected in numerical/valuation. While we all would like a crystal ball, it’s a bit more deep than just a “feeling” or a “guess” at market futures.

Secrets to a Successful Dealer Network

Brandon Schmidt, YDOP

Dealer networks are a great way to grow your geographic footprint and sell more sheds without physically investing in sales lots. Yet, if you are like many shed manufacturers, you may not feel like you are getting the most out of your network of dealers. In this session, we will discuss what it takes to create or improve a dealer network that grows your business.

9 a.m.

Thriving People Build Thriving Companies

Steve Byler, Ulrich Lifestyle

Harvard Business Review reports that over 50 percent of the workforce is demonstrating early signs of burnout. The stresses of our fast-paced culture is leading to declining performance and increasing dissatisfaction in the workplace. We will identify three key catalysts for this phenomena and lay out a pathway to health that leads to a healthy, successful and sustainable career.

Using Technology to Improve Performance

Phil Falls, RTO National

Knowledge and insights on how technology can help simplify processes and increase productivity and effectiveness. Demonstrations of multiple types, kinds, and providers of platforms, systems, and processes and how they can be used separately or together to improve business.

Generate More Sales with Greater Efficiency with a Standout Customer Experience

Jordan Miller, IdeaRoom

Learn how to leverage technology to create the ideal consumer experience from prospect to sale. Maximize conversions at higher average sales prices and enhance efficiency all by empowering your customers to self-serve.


8 a.m.

Successful Rent-to-Own Practices and Pitfalls to Avoid

Tanner Leibee, NBSRA Advisory Board Member

Are you a salesperson, a manufacturer, or a driver? The most common difficulties and misunderstanding among rental customers begin at the sales lot. Come hear real-time stories and solutions of how to present rent-to-own in accurate, valuable ways. The NBSRA is sponsoring this seminar and has a passion to equip Sales managers, dealers, drivers, and others with the right strategies to answer the many questions in the RTO world.

The 10 Core Commitments for Success in the Shed Industry

Charles Hutchins, Shed Coach/Shed-N-Carport Pro

Attendees will gain some really simple things that will increase sales, such as properly greeting your customers, being kind and smiling, tracking leads, asking for referrals, and being enthusiastic about the shed business and much more.

The Benefits of Adding Equipment into Your Production Line 

Haley Paint Team

This seminar will be focused on informing you how you can achieve growth in your building production and increase the quality of your sheds with the use of new equipment.

9 a.m.

Thriving Teams—Building a Culture for Success

Steve Byler, Ulrich Lifestyle

No one truly builds a company alone. The old adage contains a lot of wisdom: “To travel fast, travel alone; however, if you want to travel far, travel together.” And yet, many teams are not functioning at their highest level of potential and the resulting culture drain impacts growth and profitability. We will identify five traits of high-performing teams and the three practices that sustain a healthy, high-performance culture where people truly love to go to work.

Marketing Steps to Prepare for Lean Years

Chris Stoltzfus, E-Impact Marketing

When business is good, we enjoy the experience and hope it continues. But there remains a nagging question of what will happen if the economy declines or sales plummet. Discover how remarketing, quality search engine optimization (SEO), and a growing list of reviews can help your company prepare for and weather the tough times.

Debunking the Myth and the Mystery of Online Sales

Eric Hunsberger, The Shed App

This session will address the distance barrier between online/in-person sales, look at how to deal with impatient/difficult customers, address sales person burnout, address the importance of time management by lead clarification, and examine poorly defined customer expectations/miscommunication.

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